Introduction
Booktopia are changing the landscape of online advertising and are launching a new native ad serving technology with the aim to create better experiences for its publishers and a more personalised experience for its customers.
For the very first time, Publishers will be able to promote their products to the top of the Booktopia website and track the performance of those products in real time.
Booktopia have teamed up with ad-serving platform Citrus Ad, to allow publishers the unprecedented ability to promote products to the top position of category pages on a pay for performance (pay per click) basis.
There’s simply no better or more effective way to increase your sales brand awareness than to own premium digital shelf space and we are truly excited to offer this new facility to all of our publishers.
The technology and opportunity is the first of its kind in Australia and game changing for the publishing industry as a whole and we invite you to participate in this program.
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About Sponsored Products
Publishers will be able to elevate individual products to the top position of the Category Pages within the Booktopia Website. Publishers use the Citrus Admin Portal to select products, budgets, and advertising strategies.
Much like Google Adwords, Facebook and Amazon AMS, the Citrus Advertising system works via a relevancy based “Cost Per Click” auction. Meaning the more you’re willing to pay, the more chance your products have of being shown to a customer. It also means that this is a fully transparent “performance only” ad platform, so you only pay for results.
3 Critical Reasons
why online product positioning is important
The Power of Top Position
Ads in position 1 received 3x more clicks than products in 2 & 3 and 9x more clicks than ads in position 5.
1st Row vs 2nd Row
Sponsored Products in the second row of results received half the amount of clicks as those in the first row
Sales Increase
The average sponsored product sees an increase in unit sales of 94%
The Benefits
Point of Purchase Advertising
Why waste money advertising where your customers aren’t buying?
Advertising at Booktopia gets you in front of millions of customers right at the point of purchase. When your potential customers browse the Booktopia website they are there to buy, unlike when they are using social media and search engine platforms .
Manage SKUs Individually
Not only can you bid to appear at the top of your category page, but you can also decide which of your products you’d like to be there. These could be your highest margin products, or products that are on promotion.
Premium Shelf Space
It probably won't shock you to hear that the location of your product online is linked directly to sales volumes. For the first time, publishers can now bid for top page positioning within their respective categories.
Cost Per Click Model
Citrus is an auction based CPC model meaning it’s instantly familiar and performance based. As part of the ad configuration process, you can set a maximum bid price for an individual SKU, a daily budget and you only pay if the product has been displayed or been clicked on by a customer.
Real Time Reporting
Unlike many digital marketing platforms Citrus gives you real time ROI. Our solution refreshes its database every 60 seconds giving you to the minute accuracy and visibility over every one of you products and campaigns. You are also able to download any reports via CSV for internal reporting and usage.
An Ad Platform That's Easy to Use
Digital advertising systems can be hard to use and sometimes hard to measure. This system is different. The Citrus Ad system lets you create ads in seconds and measure performance in real time. Just start by clicking the green “Create Campaign” button and the help wizard will navigate you through the process from start to finish. Once your ads are approved your ads will be live!
1. Select Products to Promote
Your products will automatically be loaded into the ad system allowing you to search for your products by name or barcode and add them to your campaign.
2. Select Budget to Spend
You are in full control of your ad spend including how much you’d like to spend per product SKU, per day and the maximum you are prepared to pay to be shown to the customer.
Advanced Campaign Features
Run campaigns your way
Along with a range of clever features such as real time reporting the Citrus ad solution allows publishers to promote products on selected date ranges providing the ability to ‘set and forget’ about campaigns as well as use the system to target important times for your brand. This reduces the amount of advertising wastage and allows for greater control over the system for things like A/B testing.
Along with the campaign duration setting, the Citrus system also allows you to choose between daily advertising spend and total spend options. Both options, whilst strategically different, ensure that you never spend more than desired on a particular product.
Campaign Date Range
Daily Spend
Total Spend
Reporting at your Finger Tips
Once ads are live, the Citrus Reporting Dashboard gives you real time insights to important KPIs
You will be able to track in real time:
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The number of times your sponsored listing ad has appeared (Impressions) on each page
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The number of times your ad is clicked
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The average cost per click that you are paying
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The click through rate of your ad (impressions to clicks)
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Individual SKU level reports
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Reporting by time period (date range)
Why Now?
Getting on-board early means you’ll get a first mover advantage on competing brands an allow you to gain customers at a much lower cost.
Get Started
Getting Started is easy. Simply head to the website https://booktopia.citrusad.com/register/new-user-new-team and register your company. Once you’ve verified your email you can begin creating ads right away.
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Set yourself up by clicking the link below!
