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New ad platform lets retailers monetise digital shelf space
The inside of a retail store is like a battlefield. The victors claim pride of place on middle shelves and end caps, where they are more...


Why In-House Media Agencies Need a Shake-Up
In the age of large retail companies like Walmart and Target spearheading their own media companies, major Aussie retailers are utilising...


Ten Biggest Retail Innovations so Far This Year
Impressive retail tech initiatives have been coming thick and fast since 2019 kicked off. From robot delivery to image recognition and...


Q&A: Brad Moran, CEO, Citrus
Ocado recently went live with a new digital advertising platform from Australian startup Citrus. “Personalisation is the key to success,...


Citrus proves fruitful for top-tier advertisers
BRISBANE-BASED technology company Citrus is winning both global and tier one Australian retailers such as Dan Murphy’s to its innovative...


‘Taking on Silicon Valley and winning’
How Brisbane startup Citrus plans to dominate a $200 billion market. An Aussie SaaS startup taking on one of the fastest-growing areas of...


Coles, Woolies rush to create media units in Google, Facebook attack
Coles has joined arch-rival Woolworths and their global retail peers to create high-margin media units in the race to compete with...


Retail Ecommerce Veterans Haase, Lopez & Cheyney Join CitrusAd Amidst Accelerated Demand for Digital
ig Hiring Wave at CitrusAd Brings New CRO, VP Solutions Architect and Global SVP of Sales CitrusAd continues to grow its presence and...


How grocers can compete for ad dollars against Amazon, Google and Walmart
Food retailers have regained ground against big tech and major retailers in the battle for consumer goods companies’ shifting ad budgets....


Supermarkets Adding ‘Media Company’ to the Résumé
The number of traditional retailers developing their online media platforms continues to grow, with giants such as Walmart, Target and...
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